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Rumble Inc. 2022: A Beacon in the Digital Content Landscape

By: Christopher Wiesler

Rumble Inc., a notable entity in the digital content domain, has unveiled its annual report for the fiscal year ending December 31, 2022. This analysis delves deep into the report's salient features and discusses the broader implications for the ever-evolving tech industry.

1. Company Overview:

Rumble Inc., registered under the SEC, is headquartered in Longboat Key, FL. As of March 27, 2023, the company had issued and outstanding multiple classes of common stock, with the Class A common stock trading on The Nasdaq Global Market under the symbol "RUM."

2. The Genesis of Rumble:

Founded in 2013, Rumble was conceived at a time when the digital space was witnessing a clear demarcation between large and small content creators. Big tech platforms were favoring established creators, influencers, and brands, sidelining smaller creators. Rumble's inception was rooted in bridging this gap by equipping small creators with essential tools and distribution channels.

3. Evolution and Growth:

By 2020, the digital landscape was undergoing a transformation. Sophisticated algorithms employed by big tech platforms were leading to content amplification and, in some cases, censorship. Rumble, with its transparent approach devoid of "black box algorithms," witnessed a surge in its user base, growing from 1.2 million monthly active users (MAUs) in Q2 2020 to 21 million MAUs by Q4 2020.

This growth trajectory continued as more content areas, including crypto-finance and pop culture, faced preferencing and censorship on other platforms. Rumble emerged as a preferred platform for many top creators, leading to its user base expanding to 80 million MAUs by Q4 2022.

4. Business Combination and Expansion:

In December 2021, Rumble announced a business combination with CF Acquisition Corp. VI (CF VI), a special purpose acquisition company. This combination culminated on September 16, 2022, with Rumble's Class A common stock being listed on Nasdaq. This strategic move, coupled with a related PIPE investment, infused Rumble with gross proceeds of approximately $400 million, positioning it robustly against big tech competitors.

5. Portfolio Overview:

Rumble's core businesses revolve around its video platform, which includes:

Rumble: The primary social video platform.

Locals Technology Inc. (Locals): A dedicated subscription platform.

Rumble Advertising Center (RAC): An advertising hub.

Implications and Market Evolution:

Rumble's 2022 report is a testament to its commitment to democratizing the digital content space. As the digital realm becomes increasingly monopolized by a few tech giants, platforms like Rumble are crucial in ensuring a level playing field.

The company's transparent approach, devoid of manipulative algorithms, is a refreshing change in an era where content censorship and preferencing are becoming the norm. By providing a platform where content creators, irrespective of their size or domain, can thrive, Rumble is challenging the status quo.

The strategic business combination with CF VI and the subsequent listing on Nasdaq not only provides Rumble with the financial muscle to compete but also underscores its growth potential and the faith of its investors.

Furthermore, the rapid growth in MAUs indicates a shift in user preference. As users become more aware of the biases and limitations of big tech platforms, they are actively seeking alternatives that offer transparency and freedom. Rumble, with its consistent policies and user-centric approach, is well poised to capitalize on this shift.

In conclusion, Rumble Inc.'s 2022 report paints a picture of a company that is not just riding the digital wave but is actively shaping its course. As the digital content landscape undergoes transformation, platforms like Rumble will play a pivotal role in ensuring that the internet remains a space for free expression and innovation.

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